Category: Crafts Industry


Dear Broke Craft Blog Reader: Why Your Sense of Entitlement is KILLING Creators

One of my friends in the craft industry shared a blog post from an author that reads as if it was ripped from a crafting Facebook Group or scrapbooking forum. Replace the words “writing” and “author” with “creating” and “crafter/blogger/YouTuber” and you’d be hard-pressed to see any difference. I woke up this morning asking myself
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How to Make Your Own Opportunities #LatinaScopes

This past week I was honored to be a guest on the Latina Bloggers Connect Periscope channel, sharing about how to make your own opportunities in the Craft and DIY market. At CHA, I organized and moderated a panel on “Working with Bloggers”, which we shared on Periscope (scroll to the end of the post
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How to tell when “exposure” is worth it and when it isn’t #NSFW

Most of the time, exposure is a lie. If you are any type of creative with a business, you’ve been offered “exposure” as a form of “compensation.” Sometimes it truly IS compensation. It is a resume builder, brings you traffic, brings you recognition, and feels good. And sometimes, exposure isn’t worth anything. How do you tell
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What is Your Value As a Blogger? You’re Great. You’re Amazing. You’re Worth A Bottle of Paint.

The question of what to charge is commonplace in blogging and designer circles, yet a lot of people don’t want to talk numbers. When people do talk numbers, they are all over the place. One blogger charges $5,000 for one blog post to her 85K pageviews a month while another charges $1000 per post for
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Advice for Freelancers About Receiving Feedback

Recently this year, more than ever, I have had resistance and defensiveness from people who I had to give feedback to as part of my job. These are mostly freelancers. In the craft industry, they’re called designers or bloggers or creative team members but in essence, they are freelancers and independent contractors. Not only do
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Ask JP #1 – A Design Team Problem

I get asked questions all the time, via email, phone, text, and personal message on social media. I totally don’t mind helping with a quick answer but then it dawned on me that I was answering similar questions pretty often. I bet more people could find those questions and answers useful! So I am starting
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How to use Polyvore for your Craft Blog

Polyvore is one of my fave tools!!! Like other photo editing programs, Polyvore can be used to make collages of images. However, the images have to be in the Polyvore system. Since Polyvore is built on fashion and home decor, they don’t have inkpads and glitter in the product categories. The trick is to use
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Does Blogging Really Work to Sell Products?

Does blogging help get sales? Today I’m sharing an anecdotal story about a craft book author who quadrupled sales of her books through blogging – in less than a year! I get asked this question all the time. No one wants to spend time doing something, like blogging, that won’t give them a return, like
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Using Facebook to Reach Your Readers

Facebook. It’s the new “f” word in internet marketing circles. With changes to Facebook’s newsfeed algorithm, it has become increasingly difficult to get your Facebook Page posts in front of your followers and to gain new followers. Some suggest that investing in ads on Facebook is the best option to avoid the 1% reach that
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